BANGALORE: The Board of Control for Cricket in India (BCCI) on Thursday tied up with financial services firm Janalakshmi Financial Services (Jana) as an associate sponsor.
Jana will be the official financial services partner of the Indian cricket team besides grounds right, where the financial services firm would have visibility on the field. The agreement also gives Jana benefits of prominence in stadium branding and on-ground advertising for 68 matches in three years across the three formats.
Mr. Ajay Shirke, Honorary Secretary of BCCI said, “On behalf of the BCCI, I welcome Janalakshmi Financial Services on board as the associate sponsor. I am delighted to announce this three-year long association as it further strengthens our belief in India Cricket.”
As the cricket fever grips the country once again, Jana in partnership with BCCI is offering a unique chance to the countrymen to make their opinions heard. During the upcoming season with New Zealand andEngland cricket series announced, a marquee people choice award – ‘Jana Bankable Player’, will be awarded to the most dependable player at the end of every match during the series.
Multiple engagement opportunities have been specially created for fans to actively participate and vote for the ‘Jana Bankable Player’. The audience can vote for ‘Jana Bankable Player’ through twitter using #JanaBankable hashtag or simply voting on http://www.janabankableplayer.com. The award will be given to the most bankable player who shows consistency and performance through the match as decided by the audience votes and commentators analysis. The winner of the award per match will be receiving a cheque of Rs 1 Lakh for the upcoming New Zealand series starting on 22nd September. Additionally, the voting fans also stand a chance to win tickets and witness the next match live from the stadium.
“At Jana, we believe consistency deserves greater respect and recognition, and it is one of the key philosophy that we follow in our businesses. The organisation strives to be as dependable to our customers as a player is to their team,” said V.S.Radhakrishnan, CEO & MD of Janalakshmi Financial Services, announcing the partnership.
(This story has not been edited by Navyug Sandesh Group and is published from a syndicated feed.)