Kolkata: This Children’s Day Ola, India’s most popular app for transportation is giving citizens of Kolkata a chance to support underprivileged children in the city. In an endeavor to help more than 30 thousand underprivileged kids, Ola, today announced an on-demand contribution drive. As part of this campaign, Ola will introduce a category icon – ‘NOV 14’, on its app on Children’s Day. The ‘NOV 14’ icon will appear as an additional category on the Ola app, where customers can avail the offering at the click of a button, just like they book an Ola cab. Ola customers will be able to buy CRY (Child Rights and You) branded goodies like T-shirts, stationery kits, coffee mugs, cards and photo albums.
All proceeds from the activity will be donated to CRY, to support their work towards upliftment of underprivileged children in the city. The category will be live between 12:00 pm to 4:00 pm, on 14th November 2016. Once booked an Ola cab carrying CRY goodies will appear at the customer’s location, from which he will be able to purchase the goodies of his/her choice.
Piyush Surana, Business Head – East at Ola said, “A majority of children are still unable to receive basic amenities in the country. CRY has been playing a pivotal role in bringing about a positive change in the lives of millions of underprivileged children across the nation; and we are extremely proud to join them and do our bit in widening the reach of this effort. While Ola is constantly working towards strengthening the transportation ecosystem in the city through its smart and sustainable commuting solutions; initiatives like these fall in line with our endeavour to serve the city in a holistic manner. As an Indian company whose vision is to create mobility for a billion Indians, we feel that it is of great importance that we open up our platform for such causes and enable people to contribute seamlessly. We hope to reach more and more underprivileged children through this campaign.”
Commenting on the initiative, Atindra Nath Das, Regional Director, CRY East said, “We welcome Ola on their effort towards broadening our reach to the people of Kolkata on this Children’s day. Having impacted over 2 million underprivileged children across 23 states in the country over the last 37 years, we hope that this drive will go a long way to raise awareness among the people at large, and receive considerable support from them, which will help us reaching more children in a meaning and effective way.”
CRY, a renowned organization that has worked tirelessly to protect child rights and facilitates education opportunities for the underprivileged children. Together with Ola they are aiming to reach out to hundreds and thousands of Ola users through this contribution drive. Ola and CRY have worked together successfully on several occasions. Earlier this year, Ola collaborated with CRY for the World Environment Day wherein Ola gave away ride coupons to children affiliated with CRY to attend the event at Indian Museum, Kolkata. In September, Ola also participated in CRY’s book launch event.