New Delhi: This year, National Pear Month is going global. To celebrate the 12thanniversary of U.S. Department of Agriculture officially declaring December as National Pear Month, USA Pears organised an exhilarating never seen before event to let consumers taste this juicy, delicious fruit across the world.
The grand event that took place over the weekend got people to experience the opportunity to taste a variety of USA-grown pears via pop-up sampling activities in more than 24 countries through 24 hours of continuous sampling and promotion of USA Pears.
To celebrate #World Pear Day in India, a fun sampling session was organised across key cities at select retail stores, malls and food expos where consumers got a chance to savor their favorite USA Pears. The Pear sampling was accompanied by a huge cheer by Nutritionist Kavita Devgan and top chefs like Ajay Chopra and Chef Sabyasachi Gorai whipped up some delicious recipes using USA Pears for the consumers. The excitement went one step further as the sampling event was live across #USA Pears social media platforms with quirky pictures and boomerang videos.
“This is the first time USA Pears has done a sampling event of this magnitude and we’re really excited to have people across all time zones sample pears throughout a single dayand interact on social media,” says Mr. Kevin Moffitt, president and CEO of Pear Bureau Northwest, a nonprofit trade association promoting fresh pear on behalf of the nearly 1,600 pear growers in Washington and Oregon. “While Washington and Oregon account for 84 percent of the pears commercially grown in the U.S., we export nearly 40% so they truly are a fruit enjoyed around the world.”
Mr. Keith Sunderlal, India Representative, USA Pears added, “Pears are highly nutritional, delightfully juicy and elusively flavored sweet fruit that can add a whole lot of value to the physical well-being. It’s the ideal time to celebrate the abundance and variety of USA Pears, now available at your nearest retail store. It is our constant endeavor to reach out to maximum consumers in India and introduce them to the freshness and taste of USA Pears. We are certain that the National Pear Month will help us create a Pear-fect bond with our consumers. ”