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Demonetization: Key trends to emerge in 2017

Demonetization being the defining move of 2016 for India -Its ­impact will be felt across business and service verticals. Following key trends are likely to emerge in 2017

  • Higher acceptance for e-distribution – There will be increased acceptability for e-payments at small and big retailers alike, leading to an increased number of retailers going digital with higher acceptance for e-based offline distribution
  • More Efficient Distribution  – This will be a surge in D2R business in India where manufacturers will directly bill to the retailers as per their need, making the supply chain more efficient and at far lesser cost
  • Grey Market will Crash – Demonetization will lead to increase in cash-less transactions and hit the grey market massively (which, in case of accessories, can be as high as 70%)
  • Accessories under GST Net – GST implementation will lead to further adherence of taxation, leading to growth in tax-paid accessories
  • High-end Accessories market will boom – Increase in Smartphone penetration will lead to a major boom for high-end mobile accessories. We might be at tipping point in 2017 with multiple international brands making a beeline for India.

– Ajay Laddha

Co-Founder, YMS Mobitech Pvt Ltd

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