Mumbai: The first ever emoji of film ‘Befikre’ has been launched on the social media platform Twitter. The film features Ranveer Singh and Vaani Kapoor in the lead roles.
“The film fans can tweet by using #UdeDilBefikre, #Befikre, #BefikreOn9th, #BefikreOn9thDec and #BeBefikre to use the specially designed emoji curated by Twitter,” Twitter reported.
The film is all set to hit the theatres on 9 December.
Film ‘Befikre’ focuses on how couples celebrate being carefree in love. The trailer of the film will launch at Eiffel Tower in Paris soon.
Manan Mehta, Vice President – Marketing and Merchandising, Yash Raj Films affirmed, “Twitter is the ignition point of the entire marketing strategy of Befikre. On Befikre, we have engaged and built an audience of relevant followers in the shortest time span.”
“Befikre is the first Bollywood film to deploy the emoji and we are stoked with the audience response.” He added.